Press Release


October 26, 2012 Matt Brooks, President of Brooks-Range Mountain Equipment, Awarded the "Lifetime Achievement In Mountain Guiding Award" from Amga

January 24, 2012 Brooks Range Mountaineering Equipment, maker of high quality backcountry and mountaineering gear, is pleased to announce that Tom Wheeler will join the Brooks Range family, serving as the West Coast sales rep. Starting immediately, Wheeler will be covering all Brooks Range sales in California, Arizona and Nevada.

January 16, 2012 Brooks Range Mountaineering Equipment, known for its high-quality mountaineering gear and accessories, is pleased to introduce the Mojave Jacket, the first jacket to use the new DownTek? water-resistant down technology. The DownTek? technology is a treatment that makes the down impenetrable to moisture.

December 15, 2011 With safety always being the number one priority in the backcountry, Brooks Range Mountaineering Equipment has partnered with a variety of avalanche organizations, including American Institute for Avalanche Research and Education (AIARE), American Avalanche Assn (AAA), American Mountain Guides Assn (AMGA) among others, to update its flagship product, Ski Guide Cards (commonly known as SGCs).

October 24, 2011 Brooks Range Mountaineering Equipment, a manufacturer of high quality backcountry and mountaineering gear, is expanding retail distribution and announces that Jim Kaiser will handle all sales throughout New England. Starting immediately, Jim Kaiser of Kaiser & Associates will be covering all Brooks Range sales in the six New England states: Maine, New Hampshire, Vermont, Massachusetts, Connecticut, and Rhode Island.

September 12, 2011 - Brooks-Range Mountaineering Equipment, a manufacturer of high-quality backcountry and mountaineering equipment, is pleased to announce that it will be the title sponsor of the U.S. National Snowshoe Team for the 2011/12 season. Team Brooks-Range will be provided with Brooks-Range products throughout the snowshoe season that will include the Cirro jacket as well as other key Brooks Range products.

September 1, 2011 - Brooks-Range Mountaineering Equipment, a manufacturer of high-quality backcountry and mountaineering equipment, is pleased to welcome slacklining expert, Emily Sukiennik as the newest member of the Brooks-Range athlete team. Emily is a passionate leader of the sport, has received numerous awards for her endeavors, and is known for pushing the limits.

August 3, 2011 – Brooks-Range Mountaineering (ORSM booth #8050), known for its high-quality mountaineering gear and accessories, will be adding four new lightweight mountaineering tents and a new Alpini sleeping bag to its spring ’12 collection during the Outdoor Retailer Summer Market in Salt Lake City August 3 – 7, 2011. The Invasion, Propel, Propel 2D and Foray tents will appeal to mountaineers and serious backpackers who demand lightweight gear. 

May 11, 2011 – Brooks-Range Mountaineering Equipment, a manufacturer of high-quality backcountry and mountaineering equipment, is expanding its current relationship with the American Hiking Society and is supporting the organization’s annual National Trails Day, taking place around the country on June 4, 2011. Brooks-Range has provided 250 Field Organizers and Field Books that will be included in the Organizer Kits that are made available to people and organizations that are hosting National Trails Day events in their community.

April 25, 2011 – Brooks-Range Mountaineering Equipment, a manufacturer of high-quality backcountry and mountaineering equipment, has recently hired Jeff Blakely as the company’s General Manager. Blakely will start immediately and oversee all product design and manufacturing, budgeting, marketing and operations.

April 4, 2011 – Brooks-Range Mountaineering Equipment has become a pioneer in social media marketing within the outdoor industry by adding an ecommerce option to the company’s Facebook page. In early 2011, Facebook announced that business pages would be able to add a shopping feature to their Facebook page; Brooks-Range is one of the first companies within the outdoor industry to take advantage of this option. Fans of Brooks-Range can now see all the company’s product offerings on Facebook and load up a shopping cart without leaving the Facebook page.

March 21, 2011 – Top U.S. mountaineering veteran, Carlos Buhler, is announced as the newest member of the Brooks-Range Ambassadors. Brooks-Range Mountaineering Equipment, a manufacturer of high-quality backcountry and mountaineering equipment, has an extensive list of well-known professional climbers, mountaineers and backcountry guides who serve as Brand Ambassadors to assist the company in product development, field-testing and special events. Carlos Buhler was selected because of his sense of adventure and ability to educate other outdoor enthusiasts about Brooks-Range.  

MARCH 1, 2011 – Brooks-Range Mountaineering Equipment Co., a manufacturer of high-quality backcountry and mountaineering gear, has partnered with 1% for the Planet®, a fast-growing global network consisting of more than 1,200 businesses that donate 1% of annual sales to environmental causes.  Starting March 1, 2011, Brooks-Range has committed to donate 1% of its annual sales in an effort to support non-profit organizations that raise awareness and help preserve the outdoor environment where Brooks-Range products are utilized.

February 3, 2011 – Brooks-Range Mountaineering Equipment, a manufacturer of high-quality backcountry and mountaineering gear, continues to expand is sales force with the addition of a sales rep in Western Canada. Starting immediately, The C.O.R.E. Group (Canadian Outdoor Retail Experts) will be handling sales in Canada, including territory from British Columbia to Manitoba.

January 20, 2011 – Brooks-Range Mountaineering (ORSM Booth #8050) continues to expand its collection of backcountry gear with a variety of soft-goods that will appeal to the core mountaineer as well as the weekend warrior. Consumers who love Brooks-Range for its high quality, innovative gear will enjoy a whole new outerwear collection that offers both shells and insulated jackets with a variety of weights. Brooks-Range is also introducing a waterproof, breathable glove collection and has redesigned its sleeping bag collection to withstand the rigors of cold-weather camping.

January 4, 2011 – Brooks-Range Mountaineering Equipment, a manufacturer of high-quality backcountry and mountaineering equipment, welcomes a new sales rep, Gavin Rains. Starting immediately, Gavin Rains of When It Rains, Inc. will be handling all sales in the Southeast territory, including: Alabama, Georgia, Mississippi, Florida, South Carolina, North Carolina, Tennessee, Virginia, West Virginia & Louisiana. 

December 2, 2010 – Brooks-Range Mountaineering Equipment, a manufacturer of high-quality backcountry and mountaineering equipment, has re-launched their website for an enhanced consumer experience. The new website will: streamline the ordering process for customers, introduce products with a variety of images so consumers can better understand the product before they buy, create a platform for customers to participate in the Brooks-Range community by adding editorial reviews of products on the Brooks-Range website, and introduce the new Brooks-Range Blog, “B-R Disptach” written by a variety of outdoor enthusiasts and certified mountain guides in the field. 

Nov. 18, 2010 – Matt Brooks, president and founder of Brooks-Range Mountaineering Equipment has just been awarded the AMGA Presidential Gold Medal, the highest award of the American Mountain Guides Association (AMGA). Brooks was given the award during the annual International Federation of Mountain Guides Associations (IFMGA) Conference that took place in Boulder, Colorado on Nov. 16, 2010.

Oct. 27, 2010 – Brooks-Range Mountaineering Equipment, a manufacturer of high-quality backcountry and mountaineering equipment, is proud to announce its sponsorship of American Hiking Society.  In addition to providing financial support to American Hiking Society (AHS), Brooks-Range will provide opportunities to AHS members and Facebook fans of AHS to win Brooks-Range gear and free AHS memberships.

 
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